The perfect time to send Black Friday emails is to get in touch with your customers before they are bombarded with emails from all of the other companies.
No one likes to be on the receiving end of a Black Friday email. If you’re one of the unlucky few who is, we’ve got some advice for you.
Black Friday is the time of year when retailers offer deep discounts on all their items. But as the Black Friday email inbox floods with offers, customers start to grow tired of them. Here are some tips for sending a Black Friday email that will be welcomed:
- Make it personal. Personalize your email to each recipient. It’s more likely to be opened and read.
- Offer an exclusive deal. Offer a deal that’s only available to those who receive the email.
- Make it short and sweet. Limit your email to two or three sentences and make sure to include a link to your site.
- Be respectful of your customer’s time. If you know your customer has had a busy day, send your email later in the evening or on Saturday morning.